What is this [insert brand name here] of which you speak?

THE SCENE: Brooklyn hipster health food store with shelf after shelf of special brand vitamins

Me:  Excuse me, do you have anything like Cold-Eeze?
Hipster Employee #1:  Cold .... ease?
Me:  Yeah, you know, Cold-Eeze?
HE#1: (blank stare)
Me:  Something with vitamin C and zinc? A lozenge?
HE#1: (in comes the snark) Well, we have vitamin C.  And we have zinc.  I've never heard of Cold-Eeze before.
Me:  Ummmm .... oooooka-
Hipster Employee #2:  Yeah, we have it.  Here it is. (pulls bottle of "Ultimate Zinc-C Herbal Lozenges" off of a shelf located almost directly behind HE#1)

Goddamnit, Brooklyn.